Elizabeth Arden, Emoji Collab for Gift Box

The co-branded gift box and new packaging launch will help to promote three Elizabeth Arden products in China: ACE eye cream, Pink Capsules and Ceramide Micro Essence.

The co-branded gift box features a handle in the box which switchs the Emoji brand icons from “cool” to “I have a crush on you.” The cap on each product features a limited-edition Emoji brand design, including “witty thumbs up,” “bi xin” and “bubbling with happiness.”

“The Elizabeth Arden x Emoji crossover brand collaboration breathe new air into the consumer-product social experience, using classic products and a trendsetting language to demonstrate Elizabeth Arden’s pioneering beauty philosophy and the emoji brand infinite creative possibilities,” says Marco Hüsges, founder and chief executive officer, The Emoji Company.