License Global is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.


E.L.F., Jkissa Reveal Colorful Collab

The YouTube beauty guru has released a new collection with E.L.F. cosmetics.

Beauty influencer Jkissa has teamed with E.L.F. cosmetics for a second time to release a rainbow-themed collection inspired by dogs, rainbows and glitter.

The makeup collection, according to Allure, combines the beauty influencer’s love for vegan and cruelty-free formulas with the brand’s affordable price points and “high impact” pigments.

The collection features three pieces: an eyeshadow palette, an eye topper and a six-piece brush set. The Rescue Eye Shadow Palette contains 18 different rainbow shades, with each shade on the ROYGBIV spectrum has a bright matte, muted matte and glittery finish. It also comes with a dog-themed sticker sheet. The Tsuki To My Heart Eye Shadow Topper Duo comes with a pair of shimmering liquid shadows in both green-gold and white shades.

For application, customers can buy the Fur-Ever Eye Shadow Brush set, which comes with six makeup brushes. Each brush has black bristles and rainbow chrome handles.

E.L.F. says the line is inspired by Jkissa’s expressive features, which she likes to emphasize with makeup, as well as by her two rescue pit bulls Tsuki and Zuma. If you take a selfie with your own pet with the hashtag #eyeslipsfacepaws, E.L.F. will donate one dollar to Angel City Pit Bulls in Los Angeles, a nonprofit aimed to educate and advocate on behalf of pit bulls.

TAGS: jkissa E.l.f.
Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.