E.L.F. Cosmetics Cooks-Up Chipotle Collab

The partnership includes a limited-edition makeup line and custom menu item.

March 4, 2021

On March 10, E.L.F. Cosmetics and Chipotle will launch a limited-edition collection featuring a makeup line and special menu item.

The E.L.F. Cosmetics x Chipotle limited-edition makeup line includes:

Chipotle Eyeshadow Palette: A 12-piece eyeshadow palette of matte, shimmer
,
and metallic shades is inspired by classic Chipotle ingredients, including white rice, brown rice, pinto beans, black beans, sofritas, fajitas, mild salsa, green salsa, hot salsa, corn salsa, guac and lettuce. Every palette purchase comes with free chips and guac offer from Chipotle.
Make It Hot Lip Gloss: A lip-plumping gloss with a tint of red-hot salsa color.
Extra Guac face sponge set: An avocado-shaped sponge with angled and rounded sides and a mini pit-shaped sponge.
Eyes Chips Face makeup bag: This makeup bag is designed to look like Chipotle’s tortilla chip bag.

The E.L.F x Chipotle collection will be available exclusively on elfcosmetics.com, chipotlegoods.co and the mobile-first virtual shopping platform NTWRK where exclusive content from creator, artist and DJ Brittany Sky will be featured on the app.

“There is nothing tastier or prettier than the combination of burritos and makeup!” says Kory Marchisotto, chief marketing officer, E.L.F. Beauty. “We have long admired Chipotle, and we are thrilled to come together to do things that neither one of us have done before. We share the same renegade spirit and are both committed to bringing the best ingredients to our consumers at extraordinary prices.”

“We’re always looking for opportunities to lead culture and make authentic connections with Gen-Z alongside brands that share similar values,” says Tressie

Lieberman, vice president, digital marketing and off-premise, Chipotle. “Following our first launch with E.L.F., which sold out in less than four minutes last spring, we’ve taken our collab to the next level with beauty products celebrating our real ingredients in totally unexpected ways.”

The Eyes. Chips. Face. Bowl, available at Chipotle from March 10 through March 17, consists of white rice, pinto beans, roasted chili-corn salsa, tomatillo-red salsa, guac, lettuce and a side of chips. This bowl marks the first-time Chipotle has introduced a menu item in collaboration with another consumer brand.

“Superfoods are a superpower,” adds Marchisotto. “We love the Eyes. Chips. Face. bowl and how it nourishes the body, ignites the tastebuds and invigorates the soul.”

Subscribe and receive the latest news from the industry.

Join 62,000+ members. Yes, it’s completely free.