April 1, 2022
“e.l.f. and Dunkin’ run on a shared mission to delight our communities, serve up excitement and help you be your best (s)e.l.f.,” says Kory Marchisotto, chief marketing officer, e.l.f. Beauty. “This collab is all about your morning must-haves. There’s no better way to start your day than making a Dunkin’ run wearing your favorite e.l.f. makeup.”
“We’ve long admired the genuine connection e.l.f. has forged with their community and believe it mirrors the connection we have with our Dunkin’ fans,” says Peter Callaro, vice president of integrated marketing communications, Dunkin’. “We’re thrilled to team up with e.l.f. to bring Dunkin’ devotees an exciting, new way to power their ‘get-up-and-go’ daily routine.”
The limited-edition wake-up and makeup collection has an array of donut- and coffee-inspired shades, shapes, textures and scents.
In celebration of the collection, e.l.f. and Dunkin’ will bring to life a donut-shaped, walk-through pop-up experience in NYC on April 5.
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