Sponsored By

e.l.f. Cosmetics and Dunkin’ Unveil Cosmetics Collaboration

Collection features all things Dunkin in a makeup format.

License Global

April 1, 2022

1 Min Read

Dunkin’ and e.l.f. have come together for an “e.l.f.ing sweet collection,” available exclusively on Elfcosmetics.com, at Ulta Beauty stores and Ulta.com. 

“e.l.f. and Dunkin’ run on a shared mission to delight our communities, serve up excitement and help you be your best (s)e.l.f.,” says Kory Marchisotto, chief marketing officer, e.l.f. Beauty. “This collab is all about your morning must-haves. There’s no better way to start your day than making a Dunkin’ run wearing your favorite e.l.f. makeup.” 

“We’ve long admired the genuine connection e.l.f. has forged with their community and believe it mirrors the connection we have with our Dunkin’ fans,” says Peter Callaro, vice president of integrated marketing communications, Dunkin’. “We’re thrilled to team up with e.l.f. to bring Dunkin’ devotees an exciting, new way to power their ‘get-up-and-go’ daily routine.” 

The limited-edition wake-up and makeup collection has an array of donut- and coffee-inspired shades, shapes, textures and scents.  

In celebration of the collection, e.l.f. and Dunkin’ will bring to life a donut-shaped, walk-through pop-up experience in NYC on April 5.

Read more about:

Dunkin' Donuts

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like