License Global is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Ed Hardy, Revlon Extend Personal Care Line

Ed Hardy, Revlon Extend Personal Care Line
Iconix has extended its Ed Hardy licensing agreement with Revlon by four years.

Iconix Brand Group has extended its licensing agreement with Revlon for the Ed Hardy brand in the fragrance and personal care categories for an additional four years.

Revlon will continue to partner with Ed Hardy to create items including deodorant, hair care products, body lotion, body wash and aftershave. It will extend Revlon’s collection, which currently offers nine Ed Hardy fragrances and two upcoming new unisex fragrances scheduled for a fall 2020 launch.

The deal follows Iconix’s partnership with Vanilla Star earlier this year, which saw the launch of Ed Hardy-branded apparel in the U.S. and Canada.

Hide comments
account-default-image

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish