Revlon will continue to partner with Ed Hardy to create items including deodorant, hair care products, body lotion, body wash and aftershave. It will extend Revlon’s collection, which currently offers nine Ed Hardy fragrances and two upcoming new unisex fragrances scheduled for a fall 2020 launch.
The deal follows Iconix’s partnership withVanilla Star
earlier this year, which saw the launch of Ed Hardy-branded apparel in the U.S. and Canada.
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