Dolly Parton Launches Cosmetics Line Dolly Beauty in Partnership With Scent Beauty

Global superstar Dolly Parton has launched her long-awaited cosmetics brand, Dolly Beauty. An extension of her successful fragrances in partnership with Scent Beauty, Dolly Beauty products are now available exclusively on a newly launched site, DollyBeauty.com, with an in-store rollout beginning in 2025. 

“All of my life I’ve wanted to be pretty, and my new cosmetic line is going to allow me and you to be our very best,” says Dolly Parton. “So, fly pretty, up, up and away. Enjoy!” 

In a deal brokered by IMG, Dolly Beauty is kicking off the initial launch with the Heaven’s Kiss Lipstick collection in four shades: Jolene Red, Honey Plum, Rosebud and Birthday Suit, all in glamorous rhinestone packaging. The shades range from bright red to pale pink, with additional neutral tones suitable for all skin types. This product lineup is just the beginning for the brand, as additional lip, eye and face products will launch throughout the remainder of the year and into 2025. 

Heaven’s Kiss Lipstick collection

“We are thrilled to introduce Dolly Beauty, as we believe Dolly Parton embodies many generations of women who are excited to experience this connection to one of the world’s most beloved people,” says Steve Mormoris, founder and chief executive officer, Scent Beauty. “Cosmetics is an obvious category for Dolly which has been long awaited by her millions of loyal fans.”  

Dolly Beauty Heaven’s Kiss Lipsticks are available now in the U.S. exclusively on DollyBeauty.com.