Oral-B has launched an interactive oral care app for kids in collaboration with Disney and Marvel that is powered by DreamPlay.

Designed to help kids increase brushing time, the new “Disney Magic Timer App by Oral-B” stars Disney and Marvel characters that are featured on Oral-B and Crest Pro-Health Stages products. In order to keep the app fun, kids can unlock 16 custom animations and 1,600 rewards.

The “Disney Magic Timer App by Oral-B” is available now for free for iOS and Android devices and works with any Oral-B or Crest Pro-Health Stages products.