David Beckham Teams for Grooming Line

L’Oreal Luxe’s brand Biotherm Homme has partnered with Seven Global, a joint venture between David Beckham, Simon Fuller and Global Brands, to develop a men’s grooming range.

April 6, 2018

Celebrity athlete will also serve as Biotherm Homme’s first global ambassador.

L’Oreal Luxe’s brand Biotherm Homme has partnered with Seven Global, a joint venture between David Beckham, Simon Fuller and Global Brands, to develop a men’s grooming range.

The new health and beauty range will include a variety of men’s daily grooming products and a skincare line.

In addition to the new line, Beckham will become Biotherm’s first global ambassador, with his first campaign for the brand launching online next month.

“The partnership between Biotherm Homme and David Beckham is set to shift the boundaries in the men’s skincare category and reinforce our brand’s leadership,” says David Fridlevski, general manager, Biotherm. “It’s the first time a male celebrity of this stature has developed a skincare collection. We’re proud to be David Beckham’s partner of choice to develop his vision of skincare, and we’re delighted to welcome him as a new brand ambassador.”

The collection, of both skincare and grooming products, will launch next year.

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