Crayola, Lip Smacker Color in Lip Balm Collection

Crayola has announced a collaboration with Lip Smacker for a line of lip balms and gloss.

License Global

July 5, 2019

1 Min Read

Crayola has announced a collaboration with Lip Smacker for a line of lip balms and gloss.

The Target-exclusive collection includes a five-piece Liquid Lip Gloss Party Pack, a Lip Balm Trio and an eight-piece Lip Balm Party Pack. Each item in the sets is a crayon-shaped piece named and flavored after a Crayola color. Flavor names include Jazzberry Jam, Granny Smith Apple, Banana Mania, Cotton Candy, Outrageous Orange, Pink Sherbert and Wild Watermelon.

“The essence of the Crayola brand is embodied in color, creativity and self-expression,” says Warren Schorr, vice president, business development and global licensing, Crayola. "We are thrilled to partner with Lip Smacker, who has established a long history filled with nostalgia to enable consumers to create personal expressions through fun, colorfully scented lip balms and glosses.”

The Lip Smacker deal continues its established history of brand partnerships. Previous agreements for the beauty company include collaborations with Mars Candy and Chupa Chups.

Read more about:


About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like