Crayola Beauty Expands in the EU with Sephora Deal

Following Crayola Beauty’s launch with ASOS last year, distribution of the brand’s beauty range is now expanding with Sephora EU across 17 countries, online and in 1,200 Sephora stores with dedicated POS displays.

The beauty range that invites consumers to tap into their inner child with products such as The Crayola Face Crayon is now available in more positions across Europe with sights set on the U.S., the Middle East and Asia for 2020.

This expansion aligns with the launch of a new line of products added to the colorful range of eye, lip and face products with metallic, sheer, matte and glitter formulas that come in completely new packaging.

“The Crayola beauty range launch continues to be one of our priority partner initiatives”, says Warren Schorr, vice president, business development, global licensing, Crayola. “While it competes in the beauty category, it also extends into the new self-expression creative beauty trend. We have been thrilled with the consumer response thus far, and excited by the expansion into Sephora EU, and the ability to reach an additional audience.” 

Visit CAA-GBG at stand A400 at Brand Licensing Europe for more information on the future of Crayola. BLE 2019 takes place at ExCeL London from Oct. 1-3. Register for free at www.brandlicensing.eu/register-now.