Crayola to expand distribution to Sephora EU stores across 17 countries.

License Global

September 26, 2019

1 Min Read

Following Crayola Beauty’s launch with ASOS last year, distribution of the brand’s beauty range is now expanding with Sephora EU across 17 countries, online and in 1,200 Sephora stores with dedicated POS displays.

The beauty range that invites consumers to tap into their inner child with products such as The Crayola Face Crayon is now available in more positions across Europe with sights set on the U.S., the Middle East and Asia for 2020.

This expansion aligns with the launch of a new line of products added to the colorful range of eye, lip and face products with metallic, sheer, matte and glitter formulas that come in completely new packaging.

“The Crayola beauty range launch continues to be one of our priority partner initiatives”, says Warren Schorr, vice president, business development, global licensing, Crayola. “While it competes in the beauty category, it also extends into the new self-expression creative beauty trend. We have been thrilled with the consumer response thus far, and excited by the expansion into Sephora EU, and the ability to reach an additional audience.” 

Visit CAA-GBG at stand A400 at Brand Licensing Europe for more information on the future of Crayola. BLE 2019 takes place at ExCeL London from Oct. 1-3. Register for free at

Read more about:


About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like