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Cosmopolitan, Luxe Sniff Out Fragrance Line

Cosmopolitan, Luxe Sniff Out Fragrance Line
IMG inks fragrance deal for Cosmo with Eau de Juice fragrance.

Cosmopolitan magazine and LUXE Brands have announced the launch of the Eau de Juice fragrance collection.

The line will be available exclusively online at Ulta Beauty locations across the U.S. on Aug. 5, with an international rollout planned for early 2020. The Eau de Juice collection comes in four scents crafted by perfumers at Firmenich.

Each fragrance within the line is titled to match a mood such as Extra Concentrated, 100% Chilled, Love Unfiltered and Pure Sugar. The partnership between the two brads was brokered by IMG, Cosmopolitan’s global licensing representative.

“It’s been said, a women is not fully dressed without her perfume, and for Eau de Juice, we collaborated with our friends at Luxe Brands, and our talented editors to curate and inspire a range of scents that speak to her every whim and fancy, allowing Cosmo girls of all ages to add a little extra to their daily routines,” says Steve Ross, global chief licensing officer and head of brand development, Hearst Magazines. "And considering the fact that Cosmo readers account for one-third of all beauty spending in this country, this is a perfect brand extension.”

Beyond the fragrance itself, Cosmopolitan’s ethos is captured through the unique pop-art-inspired packaging. Enlisting the help of Brooklyn-based design team POWERSHOVEL, the design for the Eau de Juice collection is served up in four colors including metallic gold, millennial pink, glossy white and soft touch blue.

The Cosmopolitan brand has previously been leveraged for items such as a Gina Concepts makeup bag.

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