“With this collection in partnership with Coca-Cola, we want to reinforce the message that a world with more color is happier for everyone,” says Regiane Bueno, director of marketing, consumer beauty, Coty. “Both brands have color as DNA, whether in a universe of more than 100 colors with Risqué or the classic and striking black and red of Coca-Cola.”
Hypoallergenic, all the shades in the collection have special packaging with an exclusive metallized lid and the Coca-Cola logo.
The Risqué Coca-Cola, Happiness in Colors collection can be found in major drugstores, perfumeries and supermarkets in Brazil and also via the brand’s e-commerce page, lojacoty.com.br.
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