Coca-Cola, Morphe Cheers to Makeup Collection

This marks the first time The Coca-Cola Company has invested in high-end beauty space. The collection includes an eyeshadow palette, makeup brushes, highlighters, beauty sponges and lip colors, all emblazoned with Coca-Cola branding.

The collection is now available in the U.K., U.S., Canada and Australia on Morphe.com.

For Morphe, the collection follows on the company’s recent partnership with Benefit Cosemetics that was announced earlier this year. The two brands joined forces in March to launch a

line of makeup brushes

.