Ciate London Reveals 'The Incredibles' Makeup

Edna Mode from Disney and Pixar's "The Incredibles" has entered the makeup world.
License Global

May 6, 2021


"The Incredibles'" Edna Mode's flair for fashion has been channeled into a capsule collection from Ciaté London.

The limited-edition Edna Mode collection is an homage to the character's style and pop art. The four-piece line-up includes a face and cheek palette, a soft-matte lip powder and a duo of gel liner pencils.

"Edna Mode is a worldwide icon of true style," says Charlotte Knight, founder and chief executive officer, Ciaté London. "She's timeless yet cutting-edge and when we were discussing who we felt could be our next collaborator, we kept circling back to her. There is a true synergy between Edna fuses developing technology, power and style and how we approve developing our products here at Ciaté London.

"We look to bring unexpected, future-thinking formats to the table with every launch - and The Edna Collection embodies just that," continues Knight. "The Lip Powder contains our Triple-R Complex - it is completely bespoke so that you won't find it anywhere else. The complex makes

our products work harder than ever to give you next-level results. As a female founder and businesswoman, I pull my inspiration from strong women; and Edna is as strong as they come. She's stylish, fearless and fierce - I hope this collection reminds us all to be a little more Edna, every day."

Ciaté London has previously released cosmetics collaborations for Jessica Rabbit, Miss Piggy and more.

The Edna Mode collection launches May 13.

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