Edna Mode from Disney and Pixar's "The Incredibles" has entered the makeup world.

License Global

May 6, 2021

1 Min Read
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"The Incredibles'" Edna Mode's flair for fashion has been channeled into a capsule collection from Ciaté London.

The limited-edition Edna Mode collection is an homage to the character's style and pop art. The four-piece line-up includes a face and cheek palette, a soft-matte lip powder and a duo of gel liner pencils.

"Edna Mode is a worldwide icon of true style," says Charlotte Knight, founder and chief executive officer, Ciaté London. "She's timeless yet cutting-edge and when we were discussing who we felt could be our next collaborator, we kept circling back to her. There is a true synergy between Edna fuses developing technology, power and style and how we approve developing our products here at Ciaté London.

"We look to bring unexpected, future-thinking formats to the table with every launch - and The Edna Collection embodies just that," continues Knight. "The Lip Powder contains our Triple-R Complex - it is completely bespoke so that you won't find it anywhere else. The complex makes our products work harder than ever to give you next-level results. As a female founder and businesswoman, I pull my inspiration from strong women; and Edna is as strong as they come. She's stylish, fearless and fierce - I hope this collection reminds us all to be a little more Edna, every day."

Ciaté London has previously released cosmetics collaborations for Jessica Rabbit, Miss Piggy and more.

The Edna Mode collection launches May 13.

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License Global

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