The collection takes inspiration from the flower power look and psychedelic prints that were characteristic of the sixties fashion scene. It includes several shades of lipstick. The products also come in a nostalgic candy-shaped packaging.
“Polka have truly captured the essence of our bold colors in this range,” says Christine Cool, license manager, Perfetti Van Melle. “We love the playful retro hippy twist they have created of our iconic flower power design and the sense of indulgence that comes with the luscious scents.”
"It is a big privilege to collaborate with an established global brand such as Chupa Chups,” says Desty Uwais, chief executive officer, Polka Jelita Indonesia. Not only does it open new opportunities in our business and target market, but also it isconsistent with Polka's brand propositions and values.”
The deal adds to the Chupa Chups licensing portfolio. Earlier this year, the confectionary brand teamed withSMYK for an apparel line
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.