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Chupa Chups, Polka Beauty Ink Deal in Indonesia

The cosmetics line will launch later this month.

Polka Cosmetics has announced the launch of a range of Chupa Chups cosmetics.

The collection takes inspiration from the flower power look and psychedelic prints that were characteristic of the sixties fashion scene. It includes several shades of lipstick. The products also come in a nostalgic candy-shaped packaging.

“Polka have truly captured the essence of our bold colors in this range,” says Christine Cool, license manager, Perfetti Van Melle. “We love the playful retro hippy twist they have created of our iconic flower power design and the sense of indulgence that comes with the luscious scents.”

The collection will be for sale on the Polka Cosmetics website, Tokopedia Shopee, the Bukalapak Official Store and Female Daily online marketplace.

"It is a big privilege to collaborate with an established global brand such as Chupa Chups,” says Desty Uwais, chief executive officer, Polka Jelita Indonesia. Not only does it open new opportunities in our business and target market, but also it is consistent with Polka's brand propositions and values.”

The deal adds to the Chupa Chups licensing portfolio. Earlier this year, the confectionary brand teamed with SMYK for an apparel line.

 

TAGS: chupa chups
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