The burrito chain is venturing into makeup.

License Global

May 12, 2020

1 Min Read

Fast food chain Chipotle has teamed with makeup brand E.L.F. to release a cosmetics collection, according to Allure.

The 10-piece collection is inspired by the restaurant’s Mexican-American menu and even features a silver makeup bag made to resemble their signature foil covered burritos. Only 100 kits will be made, and fans who are lucky enough to receive the collection will also receive a $15 Chipotle gift card. A coupon code “ELFXCHIPOTLE” will get consumers 25 percent off of their order.

Along with the makeup bag and the gift card, the collection includes seven best-sellers from the E.L.F. line including a lip exfoliator in “Brown Sugar,” a bite-size eyeshadow palette, a red liquid matte lipstick, a bright orange primer-infused blush, a silver liquid glitter eyeshadow, a matte putty primer and a clear shimmery lip lacquer. A blush brush and an eye blender brush are also included in the set.

The collection launches May 14 at and retails for $54.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like