Wet N Wild Beauty and Cloudco Entertainment have launched a limited-edition Care Bears x Wet N Wild collection as part of Care Bears’ 40th anniversary. The collection is full of vibrant pigments, playful accessories and soothing skincare.  

“Wet N Wild is thrilled to partner with Cloudco Entertainment to launch the Care Bears collection,” says Elaine Chen, senior vice president, marketing, Wet N Wild. “This collection is all about childhood nostalgia, but it’s so relevant today because the Care Bears have always represented fluidity of self-expression and inclusivity of representation through a universally wholesome message of power in positivity. The Care Bears are for everyone!” 

“Care Bears fans have been asking for a beauty collection for quite some time now, and we’re ecstatic that we’re able to share a full collection of such colorful, iconic and fun pieces to celebrate the Care Bears’ 40th Anniversary,” says Cristina Villegas, vice president, licensing, North America, Cloudco Entertainment. “We couldn’t ask for a better partner in Wet N Wild and can’t wait to see these pieces fly off the shelves!”  

The Care Bears x Wet N Wild limited-edition collection is available in-store at Walmart, CVS 

Pharmacy and Ulta Beauty. The collection will be available at Rite Aid on April 25 and Walgreens on May 2. The Care Bears x Wet n Wild Limited-Edition collection is now at Target.com and Wetnwildbeauty.com and coming soon to Amazon.com. Additionally, Ulta.com will exclusively carry the Care Bears x Wet n Wild PR box, a limited-edition set featuring the entire collection.