The licensing program for Cloudco Entertainment’s Care Bears has been boosted with the addition of two partnerships with Bioworld and haircare brand Insert Name Here.

In a deal brokered by Bulldog Licensing, Bioworld will focus on creating apparel and accessories aimed at the younger crowd.

 “We’re thrilled to have Bioworld on board for Care Bears apparel,” says Rob Corney, managing director, Bulldog Licensing. “The brand has built a strong following over the past 38 years and has devoted fans who grew up with Care Bears, as well as an ever-growing following of little ones who are discovering the brand for the first time.”

Insert Name Here and Care Bears have also developed a dreamy, colorful at-home collection of semi-permanent hair colors.

“The INH team is thrilled to partner with Care Bears for our latest collaboration,” says Jordynn Wynn, co-founder, Insert Name Here. “Care Bears is an amazing brand that has really stood the test of time and has a special place in the hearts of so many. We are all about creativity and self-expression and could not think of a better partner to represent that than Care Bears.”

Insert Name Here’s collection features five vibrant colors, each inspired by a different Care Bears – Share Bear, Wish Bear, Love-A-Lot Bear, Grumpy Bear and Funshine Bear – and retailing for $18 each. The Care Bears Color Vault includes all five colors and is available for $72.  

“Over the Care Bears’ nearly forty-year history, fans across the world have always found creative ways to identify with specific characters and match their favorites,” says Robert Prinzo, global licensing head, Cloudco Entertainment. “This collaboration will give them another opportunity to do just that and we look forward to sharing our first co-branded hair product line with Care Bears fans everywhere.”