Capcom, Mehron Craft Make Up Collab

Bits and Pixels Agency has brokered a deal between Capcom and Mehron for a line of special effects makeup inspired by the “Resident Evil 2” video game.

The line of professional Hollywood makeup comes in a professional Zombie All-Pro Makeup kit that brings to life the “Resident Evil” undead creatures. Items in the line are exclusively developed by Mehron, a 90-year veteran of the makeup industry.

“This collaboration opportunity had us instantly intrigued; not only the appeal of creating something truly special within the world of video games, but also the very compelling prospect of engaging cosplayers, influencers and all-round enthusiasts of both makeup and gaming in a very unique way,” says Peter Sandusky, vice president, Mehron.