Butter London, Amazon Prime Polish-Up ‘The Wilds’ Nail Line

A new nail polish collection inspired by “The Wilds” has been unveiled.
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License Global

December 8, 2020


The latest Butter London nail collection, inspired by Amazon Prime Video's new young adult series “The Wilds,” has been announced. The 10-Free nail and color cosmetics brand announced that it will be teaming up with the video streaming service for the second time, following a previous collab in 2019.

The Butter London x The Wilds nail trio will feature a mix of nail colors in the brand's signature Patent Shine 10X Nail Lacquer formula.

"We are excited to collaborate once again with Prime Video to help promote this truly wild coming of age series," says Julie Campbell, general manager, Butter London. "The characters in The Wilds remind us of our young adult Butter London girl – they represent authentic grit, a strong sense of self and unique individuality that leaves the viewer with the desire to get to know them more."

With an emphasis on nail colors inspired by the wilderness, the three-piece collection contains nail lacquer shades in an ocean blue, a dusty brown taupe and a floral pink hue,

all inspired by the show's settings and are packaged in a carry-all bag.

The Butter London x The Wilds nail trio aims to channel the series' edgy energy, adding a beauty inspired twist to the wild atmosphere.

“The Wilds” premieres on Amazon Prime Video on Dec. 11.

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