Hair care company Drybar has appointed licensing consultants Brand Central to expand the blowout-only salon brand across the U.S.

Drybar currently boasts 37 locations worldwide and a line of health and beauty products.

Brand Central plans to extend the brand into the beauty, kids and home décor categories.

“We are extremely excited to partner with Drybar and look forward to accelerating their market success into an everyday lifestyle brand,” says Rebekah Belzer, vice president of licensing, Brand Central. “Drybar already has immense popularity; we look forward to extending it even further and helping them reach their full potential.”