Blue Lizard began sponsoring the show on PBS on March 1. Sponsored “Fun in the Sun” videos will launch on the “Sesame Street” YouTube channel the week of Memorial Day during Skin Cancer Awareness Month.
“As a nonprofit organization, all of the work we do is in service of our mission to help kids everywhere grow smarter, stronger and kinder,” says Jennifer Ahearn, vice president, strategic partnerships and themed entertainment, Sesame Workshop. “We are proud to welcome Blue Lizard as ‘Sesame Street’’s newest sponsor and work together to provide resources and contentthat keep families happy and healthy.”
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