“‘Sesame Street’ has a rich, 50-year history of creating fun, educational content for families,” says Garrick Killbery, executive director, marketing, consumer healthcare, Crown Laboratories. “This partnership with Sesame Workshop, the nonprofit organization that produces the iconic show, signifies our shared values of educating children and families on the importance of healthy habits like sun safety and skin cancer prevention.”

Blue Lizard began sponsoring the show on PBS on March 1. Sponsored “Fun in the Sun” videos will launch on the “Sesame Street” YouTube channel the week of Memorial Day during Skin Cancer Awareness Month.

“As a nonprofit organization, all of the work we do is in service of our mission to help kids everywhere grow smarter, stronger and kinder,” says Jennifer Ahearn, vice president, strategic partnerships and themed entertainment, Sesame Workshop. “We are proud to welcome Blue Lizard as ‘Sesame Street’’s newest sponsor and work together to provide resources and content that keep families happy and healthy.”