“Like Parade, we are all about embracing bold color and can’t-stop, won’t-stop wear, no matter your (lip) shape,” says Laure de Metz, senior vice president and general manager, Bite Beauty. “Our partnership with Parade embraces our mission of self-expression and will be brought to life via both brands’ vivid colors and bold identities.”
The pair’s collaboration lies in pairing underwear with one of Bite’s lip crayons. The collection offers three duos: Parade’s new Bite brief with the acai smash power move creamy matte lip crayon, the cherrybomb thong with the red velvet power move creamy matte lip crayon and the balloon thong with the negroni power move creamy matte lip crayon.
Each pair of underwear
“Partnering with Bite was a natural extension of our full-spectrum world because makeup is the ultimate personal expression,” says Cami Téllex, cofounder and chief executive officer, Parade. “Together, this collection of three lipsticks speaks to what our customer wants today – beautiful, ethical and personal self-expression.”
The Parade x Bite Beauty collection launches Jan. 22 and are priced at $32 per duo.
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