Bite Beauty, Parade Makeup Underwear Pact

Ever wanted to match your makeup to your underwear? Now, you can.
License Global

January 23, 2020


Bite Beauty’s 2020 is already full of new products. Its cult-favorite Agave lip mask is now vegan; it recently released complexion products in the forms of a primer, a pressed powder and a foundation with more than 30 shades. Now, it’s teaming with Parade for an underwear/makeup collaboration.

“Like Parade, we are all about embracing bold color and can’t-stop, won’t-stop wear, no matter your (lip) shape,” says Laure de Metz, senior vice president and general manager, Bite Beauty. “Our partnership with Parade embraces our mission of self-expression and will be brought to life via both brands’ vivid colors and bold identities.”

The pair’s collaboration lies in pairing underwear with one of Bite’s lip crayons. The collection offers three duos: Parade’s new Bite brief with the acai smash power move creamy matte lip crayon, the cherrybomb thong with the red velvet power move creamy matte lip crayon and the balloon thong with the negroni power move creamy matte lip crayon.

Each pair of underwear

is available in sizes XS-3X.

“Partnering with Bite was a natural extension of our full-spectrum world because makeup is the ultimate personal expression,” says Cami Téllex, cofounder and chief executive officer, Parade. “Together, this collection of three lipsticks speaks to what our customer wants today – beautiful, ethical and personal self-expression.”

The Parade x Bite Beauty collection launches Jan. 22 and are priced at $32 per duo.

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