September 25, 2019
The limited-edition line of products will be included in an upcoming IPSY subscription box inspired by the Betty Boop brand. It will feature 13 items designed after the Betty Boop character. Products in the collection will include:
Lipstick shades and lip glosses;
An eyeshadow palette and single eyeshadow shades;
Liquid eyeliner and mascara; and
Nail polish.
“Betty Boop is a timeless beauty and fashion icon, and we are so excited by the collection with IPSY, a brand that is all about confidence and being bold – just like Betty,” says Carla Silva, vice president and general manager, global head of licensing, King Features. “We are thrilled by this latest collaboration and bringing Betty’s signature look and feel to new beauty consumers.”
The Betty Boop collection will be available in IPSY’s October Glam Bags and for purchase on IPSY.com from Oct. 1-31, or until the line sells out. Items come out ahead of Betty Boop’s 90th anniversary.
The classic cartoon has been involved in a variety of partnerships
deal.
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