“This collections is very special for me,” says Becky G. “The greatest inspiration behind them are the styles and influences of my mother that have been transmitted to me and the bosses that surround me every day. The inspiration comes directly from my mother’s closet in high school in the ‘90s and from my older cousins who dressed me like them in the early 2000s.”
The collection features an eyeshadow palette, lip liners, liquid lipsticks, bronzers and a roller lip gloss. Prices range from $8-$20, with bundles available as well.
To showcase the Latina community within the campaign, Becky G invited beauty influencers Karen Sarahi Gonzalez and Shayla Mitchell to pose in campaign photos, heavily inspired by the ‘90s and 2000s Mexican-American aesthetic.
This isn’t the first time Becky G has collaborated with ColourPop. Last
“My Latin roots are a huge inspiration in everything I do,” Becky G told
“This was the perfect opportunity to do something that hadn’t been done before and to share a little piece of me and my inspirations with the beauty community.”
The entire collection is available on ColourPop.com
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