The “Hola Chola” collection is the second collection Becky G has released with ColourPop.

License Global

December 13, 2019

1 Min Read
beckyg.png

Actress and singer Becky G has collaborated with ColourPop again for a new makeup collection. The collection, “Hola Chola,” celebrates ‘90s and early 2000s Mexican heritage.

“This collections is very special for me,” says Becky G. “The greatest inspiration behind them are the styles and influences of my mother that have been transmitted to me and the bosses that surround me every day. The inspiration comes directly from my mother’s closet in high school in the ‘90s and from my older cousins who dressed me like them in the early 2000s.”

The collection features an eyeshadow palette, lip liners, liquid lipsticks, bronzers and a roller lip gloss. Prices range from $8-$20, with bundles available as well.

To showcase the Latina community within the campaign, Becky G invited beauty influencers Karen Sarahi Gonzalez and Shayla Mitchell to pose in campaign photos, heavily inspired by the ‘90s and 2000s Mexican-American aesthetic.

This isn’t the first time Becky G has collaborated with ColourPop. Last year, ColourPop and Becky G collaborated on the Salvaje collection, which is still available on the ColourPop website.

“My Latin roots are a huge inspiration in everything I do,” Becky G told Refinery29. “This was the perfect opportunity to do something that hadn’t been done before and to share a little piece of me and my inspirations with the beauty community.”

The entire collection is available on ColourPop.com

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like