The beauty company will expand with a liquor line.

NORTH AMERICA—Women’s hair care brand Beauty & Pin-Ups has partnered with alcoholic beverage company Society Hill Spirits for a new line of vodka.

The deal was brokered by Level Brands, Beauty & Pin-Ups’ representative.

Launching in three specially crafted flavors, the Beauty & Pin-Ups the new spirits line will be marketed toward women on the go.

The Beauty & Pin-Ups vodka line is set to launch in the spring.