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Barbie Gets Back into Beauty with Pür, Butter London

Mattel’s Barbie has some new beauty collaborations up her sleeve.

License Global

August 28, 2020

1 Min Read

The Barbie brand has been licensed to cosmetics companies Pür and Butter London for new collections, according to Allure.

Last year, Pür teamed with Barbie for a makeup collection timed for Barbie’s 60th anniversary. After the success of the last partnership, the two have teamed up once again to release another collection of makeup.

The collection features 12 all-new products inspired by Barbie and her world and were created with the holiday season in mind. It includes two palettes – one 15-pan eyeshadow palette and one six-piece plush palette. It also includes five lip colors, two of which are glosses in shades Boss Gloss and Girl Gloss and two of which are semi-matte lipsticks in shades Trailblazer, Innovator and CEO. Also available is an illuminating scented body powder, illuminating pressed highlighter and an illuminating setting spray. A makeup brush kit, a false eyelash collection that comes with two pairs of false lashes and glue and a bundled mascara and primer duo round out the cosmetics collection.

Pür is also releasing a skincare trio under the collaboration that includes a Ceretin Serum Age-Defying Concentrate, 4-in-1 Cloud Cream and See No More Deep Pore Cleanser.

Butter London is also getting involved with Barbie for three new Patent Shine 10X Nail Lacquer shades in Icon, 24K and CEO.

Both the Pür and Butter London collections will launch on Sept. 1 on PurCosmetics.com. It will come to Ulta.com in late September, followed by Macys.com and Kohls.com in October.

Mattel Brands Consumer Products, which owns the Barbie brand, will be attending this year's Festival of Licensing virtual event. Register now!

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License Global

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