Banila Co x Chupa Chups Unveil Cosmetic Collaboration

The global lollipop brand, Chupa Chups, has announced a new license agreement with South Korea’s leading make-up brand, Banila Co, to launch a Banila Co x Chupa Chups collaboration. 

The new edition enhances the collection by adding the personality of Chupa Chups to existing Banila Co products. Banila Co pre-launched the new Chupa Chups edition on Naver this month, and the collection was highlighted on the live commerce show, “Jichool Kwang Show.” The new line will be available at both Banila Co and Olive Young online and retail stores, as well as at Watsons China.  

“This Chupa Chups collaboration edition is designed to give fun to ordinary daily life with this refreshing and lively new packaging,” says a member of the Banila Co team in a statement. “I hope this launch will add liveliness to our client’s daily life with fresh yet vivid Watery Veil Lip Tint and Priming Veil Cheek with these new and best colors.” 

“We are thrilled to infuse the renowned fun and vibrant essence of the Chupa Chups brand into Banila Co’s beloved makeup products,” says Marta Ballesteros, global area licensing manager, Perfetti Van Melle. “Banila Co has perfectly understood the ‘Forever Fun’ Chupa Chups attitude and philosophy, resulting in the creation of a colorful and captivating special edition. Our aim has been to enchant Banila Co’s fans with this collaboration and leave them delighted. We hope to achieve just that.”