Balmain Signs Beauty License with Estee Lauder

Balmain

has signed a long-term, global licensing agreement with beauty brand Estee Lauder.   

In the new agreement, Balmain Beauty will collaboratively develop, produce and distribute luxury beauty products with Estee Lauder. The first line of products is scheduled to launch in fall 2024.   

Per WWD, the Balmain beauty business has been mostly inactive since 2017, when the French house and Interparfums mutually agreed to early termination of their licensing agreement, initially signed for 12 years, starting from 2012. (The Balmain Hair Couture brand is run separately.)  

“For over ten years, my Balmain team and I have been pushing the boundaries of what is possible in fashion,” says Olivier Rousteing, creative director, Balmain. “We’ve been determined to reflect the way that today’s diverse generation wishes to live and dress. So, obviously, there was no way that we were going to expand into beauty without ensuring that we had found the partner who understood and shared our outlook.