Balmain Signs Beauty License with Estee Lauder

Luxury beauty products will focus on diversity and sustainability.  
License Global Logo
License Global

September 26, 2022

License Global holding image.
License Global holding image.License Global



has signed a long-term, global licensing agreement with beauty brand Estee Lauder.   

In the new agreement, Balmain Beauty will collaboratively develop, produce and distribute luxury beauty products with Estee Lauder. The first line of products is scheduled to launch in fall 2024.   

Per WWD, the Balmain beauty business has been mostly inactive since 2017, when the French house and Interparfums mutually agreed to early termination of their licensing agreement, initially signed for 12 years, starting from 2012. (The Balmain Hair Couture brand is run separately.)  

“For over ten years, my Balmain team and I have been pushing the boundaries of what is possible in fashion,” says Olivier Rousteing, creative director, Balmain. “We’ve been determined to reflect the way that today’s diverse generation wishes to live and dress. So, obviously, there was no way that we were going to expand into beauty without ensuring that we had found the partner who understood and shared our outlook.

From the very beginning, the team at The Estée Lauder Companies made it very clear that they support Balmain’s distinctive vision, as well as our goal of disrupting the global luxury beauty paradigm. Knowing that — and knowing that Estée Lauder is the paragon of excellence — well, I can’t wait to start working with them.”

Read more about:

Subscribe and receive the latest news from the industry.

Join 62,000+ members. Yes, it’s completely free.

You May Also Like




This site uses cookies to provide you with the best user experience possible. By using License Global, you accept our use of cookies.