Ariana Grande, Luxe Brands Expand Fragrance Portfolio

Grammy-winning singer, songwriter and actress, Ariana Grande, has announced the launch of her new (and first-of-its-kind) multi-fragrance collection. The fragrance collection, LOVENOTES, is a set of unique scents, available in exclusive releases across different regions.

“I’m so excited for the launch of this fragrance collection that is so incredibly unique for me,” says Grande. “It is more expansive and bold than anything we have ever done and I am very excited about this opportunity to deliver these little letters of love to my fans all over the world, via scent. Each of these stunningly crafted scents has been designed to evoke the many different moods and phases of Love. It is a celebration of love and intimacy of all beautiful kinds: romantic love, platonic love, self-love. People from around the globe will be able to experience these little, unique, bottled messages of love and know that somewhere else, not too, too far away, others are also feeling the whimsy of love, in their own individual way, while enjoying their own delicious and magical scent. I love how unifying this collection and drop feels and I hope it makes us all feel a little bit closer. This collection is a true love letter to all my fans out there, even the ones that are too far away to hug at this moment.”

“With over a decade of developing and creating iconic fragrances together that have resonated with consumers around the world, we were inspired to push the boundaries with a unique approach to this launch,” says Noreen Dodge, chief marketing officer, chief commercial officer, LUXE Brands. “Ariana is considered amongst an elite class of perfume innovators and this collection personifies Ari’s passion and love for fragrance and creating beautiful products for her fans.”

The collection includes: