July 29, 2022
Applebee’s has partnered with makeup and skincare brand, Winky Lux, to launch Saucy Gloss – a collection of four lip glosses inspired by Applebee’s wing sauces.
“Applebee’s is known for first dates and wings – which are one of our most popular menu items,” says Joel Yashinsky, chief marketing officer, Applebee’s. “So, we partnered with the development team at Winky Lux to create these lip glosses inspired by four of our most popular wing sauces. Find your perfect shade and spice up your date night by adding a little bit of that Applebee’s flavor to make each kiss even more craveable with Saucy Gloss.”
The glosses come in four flavors, each representing a variety of Applebee’s fan-favorite wings:
Get Me Hot Buffalo: Creamy coral that packs hot buffalo spice
Sweet Chile Kiss: Deep, rich red kissed with a hint of fine golden chili specks
Be My Honey Pepper: Golden, honey-spiced gloss with shimmering flecks
Honey BBQ-T: Shiny, smoky barbecue hue with a side of honey sweetness
“We are so excited to partner with Applebee’s in such an unexpected way,” says Natalie Mackey, co-founder, chief executive officer, Winky Lux. “What could be more genuine and fun than spicing up a kiss with our delicious Saucy Gloss! We love adding a playful touch to everyday beauty. After all, Winky Lux is all about surprise, creating memorable experiences and sparking joy for our customers. This collaboration captures the cutting-edge product innovation and playful spirit of our brand.”
The lip gloss is available individually or in a 4-piece combo at Winkylux.com/saucygloss.
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