After launching 19 eyeshadow palettes in 2019, Anastasia Beverly Hills has introduced its first of 2020.

License Global

January 11, 2020

1 Min Read

Makeup brand Anastasia Beverly Hills has announced yet another collaboration for its first palette release in 2020, this time with influencer Amrezy.

The ABH x Amrezy eyeshadow palette contains 16 new shades and a pressed glitter formula.

“I wanted to make a palette that had every shade you would need for any mood, any occasion,” says Amrezy. “It comes with your everyday neutrals, your pinks for when you’re feeling flirty and your smoky shades to kick things up a notch. This one palette is my new go-to for creating any look I can dream up.”

Anastasia is no stranger to collaborations, having recently collaborated with other influencer giants including Carli Bybel, Jackie Aina and Alyssa Edwards.

Amrezy is no stranger to Anastasia collaborations. This palette marks her third collaboration with Anastasia Beverly Hills.

“Our first collaboration was in 2014 with a palette and the beloved highlighter from two years ago,” says Norvina (real name Claudia Soare), president, Anastasia Beverly Hills on Instagram. “The success of that palette was incredible for us for a few reasons; the biggest one was becoming known as more than the Originators of Brows by @anastasiasoare but for color also.”

The Anastasia Beverly Hills x Amrezy palette will be available beginning Jan. 14 on the Anastasia Beverly Hills website and on Jan. 19 at other retail locations such as Sephora.

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License Global

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