Allure Taps Rue La La for Beauty Box

Conde Nast’s Allure and e-commerce destination Rue La La have teamed up to create a series of co-branded beauty boxes.

April 6, 2018

Allure Taps Rue La La for Beauty Box

Co-branded box service will feature products hand-selected by the Conde Nast beauty magazine and the e-commerce brand’s beauty buyers.

Conde Nast’s

Allure

and e-commerce destination Rue La La have teamed up to create a series of co-branded beauty boxes.

The co-branded series will consist of three boxes: a summer box, one with top picks for fall and one for the holiday season. Each box will feature a variety of beauty products–including makeup, nail lacquer, dry shampoo, moisturizer and more–that have been hand-picked by

Allure’s

beauty experts and Rue La La’s beauty buyers.

“We’re excited to give Rue La La’s members a new way to discover some of the best beauty products on the market,” says Jill Friedson, vice president, marketing, women’s collection, Conde Nast. “Each box includes editor-tested products, product reviews and tips–our point of difference that’s hugely valuable to shoppers.”

The beauty box series will be available via RueLaLa.com/AllureBox and upon purchasing the June box, members will automatically be enrolled to purchase the subsequent two boxes.

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