“Cosmetics offer consumers a way to express themselves, whether it’s to slightly enhance their beauty or to create bolder looks,” say Jeff Sellinger, co-founder and chief executive officer and Geovanna Waters, senior vice president, HipDot Cosmetics, in a joint statement to License Global. “The industry can also offer a variety of categories from color cosmetics, skincare, hair, CBD and men’s grooming. Not to mention the continuous product innovation that creates more options and solves more problems. New and exciting offerings help fuel the continued boom. In addition, licensing brings fun into beauty and introduces consumers to new brands, formulations and products. That helps make purchases beyond the utilitarian and into the indulgent, further fueling the boom.”
Awareness of these trends in the industry has allowed some cosmetics companies to grow. U.K.-based company Mad Beauty, known for making bath and body lines with Disney and Warner Bros., announced its first licensing deal that leverages vintage Kellogg’s products.
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