Sponsored By

Afro Unicorn Expands Merchandise ProgramAfro Unicorn Expands Merchandise Program

Hair care brand Magical Beauty to create a collection of Afro Unicorn-branded products.

License Global

March 7, 2023

1 Min Read
The Magical Beauty Afro Unicorn line.
The Magical Beauty Afro Unicorn line. Afro Unicorn

April Showers, founder, Afro Unicorn, has announced a new global licensing partner, Magical Beauty, which aims to uplift and impact women and children of color.  

Magical Beauty is creating a line of unique hair care and styling products for kids ages 2 to 12, “Afro Unicorn Magical Tresses,” to debut in the U.S. at Walmart and CVS in the fall and roll out internationally in early 2024, as well as via e-commerce. The collection is aimed at specific curl patterns with a product line created for all textures and tresses.  

“I am extremely proud of what Afro Unicorn has achieved in less than four years, and I am incredibly grateful for the tremendous amount of support we have received from our licensing and retailer partners, the media, and a whole host of influencers that have shared our story,” says Showers. “We are thrilled to add Magical Beauty, our first Black-owned global licensing partner, as our newest licensee to offer our fans a whimsical experience in hair care.” 

 Additionally, L.A.-based studio Pure Imagination has teamed up with Afro Unicorn to develop and produce a range of content for broadcast, digital, theatrical and gaming, starting with an animated show for kids centered around three Afro Unicorns – Unique, Divine, and Magical – all with distinct personalities. 

Related:Afro Unicorn Announces New Products and Retail Partners

Magical Beauty joins a rapidly growing roster of more than 45 licensing partners worldwide for Afro Unicorn, including Just Play (master toy), Random House and Bendon (publishing), American Greetings (greeting cards), Disguise (costumes), H.E.R. Accessories (accessories), Jay Franco(bedding), MAD Engine (apparel), Unique (party supplies), Handcraft (underwear), Komar (sleepwear), DanDee (plush) and more. 

Read more about:

Afro Unicorn

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like