Authentic Brands Group partners with American Crew for men’s grooming products featuring The King.

Authentic Brands Group has tapped American Crew, a part of Revlon Professional Brands, for a line of limited edition men’s grooming products featuring the King of Rock and Roll, Elvis Presley.

The new line will include a limited run of six of American Crew’s classic styling products with custom labels that feature a unique image of The King.

“There’s only one Elvis Presley, and we are so proud to help introduce him to a new generation of fans,” says Sennen Parnich, executive vice president and global president, Revlon Professional Brands. “Elvis and American Crew are a natural fit, as they both embody a uniquely American style that is youthful, iconic and original.”