ABG, Revlon to Rock with Elvis
Authentic Brands Group has tapped American Crew, a part of Revlon Professional Brands, for a line of limited edition men’s grooming products featuring the King of Rock and Roll, Elvis Presley.
April 6, 2018
Authentic Brands Group partners with American Crew for men’s grooming products featuring The King.
Authentic Brands Group has tapped American Crew, a part of Revlon Professional Brands, for a line of limited edition men’s grooming products featuring the King of Rock and Roll, Elvis Presley.
The new line will include a limited run of six of American Crew’s classic styling products with custom labels that feature a unique image of The King.
“There’s only one Elvis Presley, and we are so proud to help introduce him to a new generation of fans,” says Sennen Parnich, executive vice president and global president, Revlon Professional Brands. “Elvis and American Crew are a natural fit, as they both embody a uniquely American style that is youthful, iconic and original.”
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