ABG Debuts Tapout Scents at Walmart

Authentic Brands Group and WWE have teamed up with Elizabeth Arden to debut a new line of Tapout-branded men’s body sprays exclusively at Walmart.

April 6, 2018

WWE Superstar John Cena will support the product launch with content, events and more.

The Tapout Body Sprays collection will include six high-performance scents with names like Defy, Victory, Fuel, Focus, Core and Control.

“We are excited to launch Tapout into the personal care space,” says Natasha Fishman, executive vice president, marketing, ABG. “Extending the brand into body sprays is a great next step for Tapout as it directly correlates to its brand essence, which is to inspire the athlete in every individual.”

The new Tapout line will also be supported by WWE Superstar John Cena, who will appear in exclusive digital content on WWE and Tapout channels and event sponsorships as well as TV and in-store advertisements.

“Tapout Body Sprays put you directly in the moment of action, drive you to defy the odds and step up your game,” says Nelson Miranda, vice president, marketing, global fragrance, Elizabeth Arden. “As a man who exemplifies

passion, confidence and motivation, John Cena is the ideal partner for Tapout Body Sprays. He knows what it takes to keep pushing forward no matter the obstacle.”

Tapout Body Sprays are now available in Walmart retail locations and online at Walmart.com.