Pokémon, Overtime Team Up for Jersey and Lifestyle CollectionPokémon, Overtime Team Up for Jersey and Lifestyle Collection
All eight Overtime Elite teams will wear custom jerseys in the Pokémon Playoffs beginning this month.
February 3, 2025

Overtime, the sports media company, has partnered with The Pokémon Company International for a new collaboration that combines pop culture, entertainment, and sports through a one-of-a-kind jersey and lifestyle collection for all eight Overtime Elite (OTE) teams. The league will debut the jerseys during the Pokémon Playoffs starting on Feb. 18, and the lifestyle collection will launch on Pokémon Day, Feb. 27, which is an annual celebration of Pokémon fandom commemorating the release of one of the most successful entertainment franchises in the world.
Each OTE team will receive a custom-designed jersey accompanied by a complementary lifestyle collection that offers fans a unique opportunity to represent their team in athletic and everyday settings. The designs will showcase beloved Pokémon alongside design elements that blend seamlessly with the OTE teams’ unique identities, bringing together two worlds that have captivated their respective audiences.
The partnership will come to life at OTE Arena with customized LEDs, integrated marketing opportunities and Pokémon-inspired referee uniforms throughout the Pokémon Playoffs. Pikachu and Gengar will also make live appearances on Pokémon Day, Feb. 27, when the collection launches.
From the court to the streets, the Overtime and Pokémon collection allows fans to express their love for the game and its culture in a way that is as stylish as it is meaningful. In addition to the jerseys, the lifestyle collection features a range of apparel, including shorts, hoodies, activewear and pajamas, available exclusively online at Shop.overtime.tv.
“We’re always looking for new ways to engage our audience and bring them closer to the teams and brands they love,” says Dan Porter, founder and chief executive officer, Overtime. “This collaboration is the perfect example of that, bringing together two incredible fanbases for something truly special. Pokémon is a brand that’s been around for decades, and their ability to innovate while keeping their fans excited is something we admire. We’re excited to see how this collection brings Overtime and Pokémon fans together.”

Overtime x Pokémon Cold Hearts Jersey
“Pokémon and Overtime share a common goal of being at the forefront of pop culture, with both brands specializing in engaging content, innovative experiences, and coveted merchandise,” says Amy Sachtleben, senior director, licensing and promotions, The Pokémon Company International. “With Overtime’s expertise in reaching Gen Z audiences, we can’t think of a better partner to help us engage the next generation of fans in ways that uniquely resonate with them.”
This collaboration is a natural fit for both Pokémon and Overtime, who have continually pushed boundaries to engage their communities in new and exciting ways. Pokémon has captured the imaginations of millions around the globe, transcending generations and evolving with the times. Meanwhile, Overtime has established itself by delivering a fresh, digital-first approach to sports media and providing a platform for the next generation of athletes.
The Brand Liaison, who serves as Overtime's licensing agent, facilitated the Overtime & Pokémon collaboration.
About the Author
You May Also Like