pocket.watch, MLB Announce ‘Ballpark Blast!’

Pocket.watch and Major League Baseball (MLB) have launched "Ballpark Blast!," a new year-long content series that brings the excitement of the sport to young audiences. This special collaboration, available on Peacock, The Roku Channel, MLB FAST channels, Ryan and Friends Plus and HappyKids, offers a fresh perspective on baseball, featuring content creators who reach over 2 billion monthly views. 

The series takes viewers behind the scenes at major MLB events and iconic stadiums, where popular family creators showcase the fun and traditions of baseball. Highlights include YouTube magician, Dan Rhodes, performing at the MLB London Series, K-City's scavenger hunt from Spring Training to the World Series and Hungry FAM exploring ballpark foods at Petco Park. Each segment blends entertainment with baseball’s themes of teamwork, perseverance and family fun.  

“MLB is committed to showcasing the excitement and entertainment of the game to younger audiences, and ‘Ballpark Blast!’ is an outstanding platform to allow us to do that in a fresh innovative way,” says Dominick Balsamo, senior vice president, global media, MLB. “This partnership with pocket.watch will bring baseball fun to kids and families across the globe. It’s a celebration of the game’s ability to unite, inspire and bring joy.” 

“We are thrilled to partner with MLB in creating a content experience that brings the magic and excitement of baseball directly to today’s generation of young fans,” says Amanda Klecker, senior vice president, marketing and franchise, pocket.watch. “‘Ballpark Blast!’ celebrates the power of America’s national pastime while spotlighting our incredible roster of creators, to craft an experience that unites families and inspires future baseball lovers.” 

The special also features a rendition of "Take Me Out to the Ball Game" by The Stella Show and Lively Lewis. The single is available on music platforms via pocket.watch Records and Universal Music Group.