Bare Tree Partners for Branded Texting

Bare Tree Media has partnered with Zlango, an enhanced text messaging service, to offer brands from Bare Tree’s portfolio in the form of textable images.

The first images to be made available will be from the Charuca brand.

The Zlango platform allows users to easily text images using keywords. For example, users who text “goth” will pull up an image of “Charuca Gothic.”

The goal of Zlango’s enhanced messaging service is to allow more expressive, personalized communication via text message. Zlango is currently available in more than 20 countries and 25 languages.

"By offering Charuca-branded images on the Zlango platform, we're able to more effectively connect consumers worldwide with their favorite characters through fun and engaging interactive activities, like text-messaging," says Robert Ferrari, chief executive officer, Bare Tree Media. "We understand the value of brand engagement and fan loyalty, and are excited to partner with Zlango, leveraging brand popularity to bring a new monetization channel to market."

The new Zlango Charuca icon pack will also include Charuca Baby, Charuca Kawaii, and Charuca Toxic.

Other brands in Bare Tree’s portfolio that may be included in future Zlango icon packs include It's Happy Bunny, Stoop!d Monkey, Skelanimals and Ohiya Friends.