Banana Republic Plans Third Mad Men Line | License Global

Banana Republic Plans Third Mad Men Line

Banana Republic and AMC are teaming up for a third installment in the Banana Republic Mad Men collection, which will debut worldwide in March 2013.

As with the first two capsule collections, which were released in fall 2011 and spring 2012, the new line was designed in collaboration with Emmy award-winning "Mad Men" costume designer Janie Bryant.

The spring 2013 collection will take its inspiration from costumes featured in the show, reflecting the mod vibe of the late '60s. This time around the capsule will move away from the early '60s look and into the late '60s’ mod fashions, incorporating bold prints, bright colors and new silhouettes.

The Banana Republic design team worked closely with Bryant to ensure the capsule reflected key style elements from the series. Key influences include Joan's form-fitting silhouette pieces, Megan's shift dresses in psychedelic prints and bold colors, Peggy's matching accessories and Megan's youthful effect on Don's classically traditional wardrobe. 

The menswear collection includes bold plaids and stripes on items like a sport coat and boardroom suit. The women's collection celebrates color, print and pattern in iconic items like the era's popular shift dress with shorter hemlines, keyhole details, and checked capris. Accessories include a mirrored heel shoe, graphic scarves, and geometric jewelry for women along with fedoras and skinny ties for men.

"With a new era of fashion inspiration, the design process was exciting for us and allowed for lots of creativity, which is completely visible in the end result," says Simon Kneen, creative director and executive vice president, Banana Republic. "We took Janie's mod inspiration for the costumes on-screen and translated it in a way that today's Don or Megan will aspire to wear."