BabyTV, the television channel for babies and toddlers, has teamed up with Noviy Disk to release 10 DVD titles from its My First Years home video collection in Russia.
The DVD release marks the first retail presence for the brand in Russia.
“This is our first step in building visibility for our brand at retail in Russia,” says Ralf Kies, director of global licensing and merchandising, BabyTV. “Negotiations with further local partners are already underway, and we are committed to expanding our range of merchandise in this country.”
The DVDs will be sold from dedicated in-store displays at retailers Lenta, Detskiy mir, Dochki-sinochki, Noviy knijniy and the online shop Ozon.