BabyFirst Teams with Reader's Digest

Broadcast network BabyFirst and Reader’s Digest have announced a new partnership to create a co-branded child development book series based on the network’s programs for babies and toddlers.

The first two books will be based on the series “Peekaboo” and “Rainbow Horse,” with the flap book Peek-A-Boo Farm and the board book Rainbow Horse–Colors All Around.

The BabyFirst/Reader’s Digest book series will be available at major U.S. retailers including Bed Bath Beyond, TJ Maxx, Marshall’s, Stein Mart and Ross.

“BabyFirst has emerged as a wonderful addition to the home for millions of young families across the country and around the world,” says Harold Clarke, president and publisher, books and home entertainment, Reader’s Digest. “We look forward to our collaboration with BabyFirst and to further expanding the BabyFirst experience with families worldwide through our high-quality, imaginative child development books.”