B-ball Star Launches Label in China | License Global

B-ball Star Launches Label in China

The Chinese sportswear company Li-ning has teamed up with NBA All-Star Dwyane Wade to create a new athletic footwear and apparel brand called Wade, in a deal brokered by CAA Sports.

The first product to be released under the Wade label is line of adult apparel and footwear, which will be available soon through Li-ning in China and will debut in the U.S. in 2013.

The basketball player will serve as chief brand officer and will guide the creative direction of all Wade products.