Under the agreement, Motul's first expansion into licensed products, WildBrain CPLG's dedicated lifestyle division, will develop a licensing program.
Key categories will include workwear, tools, car- and bike-maintenance goods and garage equipment, alongside lifestyle categories such as apparel, accessories, gifting, construction toys, kits, and retail loyalty promotions.
"With Motul's rich heritage and reputation as one of motorsports' most notable players, the brand has excellent licensing potential in a diverse range of categories," says Victoria Whellans, group brands director, lifestyle, WildBrain CPLG. "We're already working closely with Motul to build a best-in-class consumer products offering, which will be closely aligned with the brand's core values – premium, specialist, ingenious, brotherly, passionate and authentic."
"It's with great pride that we announce our collaboration with WildBrain
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.