VP Racing Fuels has appointed Pacific Swell Brands as its exclusive licensing agency.

PacSwell will focus on offering consumers new ways to connect further with VP Racing Fuels through new products and retail channels. Key categories available for licensing include automotive accessories, aftermarket parts, electronics, tools, tailgating, apparel, fashion accessories, toys, and more.

VP Racing Fuels has presence across all motorsports and sponsors over 60 series and sanctioning bodies. The racing fuels, small engine fuels, lubricants, and additives are distributed worldwide. In the United States, Canada, and Mexico, VP Racing also has over 300 retail gas stations, FastLube oil change centers, and PowerWash car washes.