Honda has joined forces with Perfetti Van Melle to launch a Chupa Chups-inspired Scoopy I scooter in Thailand.

The limited-edition scooter was launched with a matching helmet designed to mirror the Chupa Chups lollipop brand's spirit and design. The Chupa Chups brand will be exhibiting at this year’s Festival of Licensing. Those interested in speaking with the brand are encouraged to discuss potential partnerships at the event.

Honda's latest vehicle is available now at dealerships across Thailand. At launch, the scooter will be supported by a social media campaign across Thailand. The influencer campaign will feature collaborations with digital media celebrities popular in the region.

"Chupa Chups has created a close link with the motorcycle world through many years of sponsoring famous motorsport champions," says Christine Cool, licensing manager, Perfetti Van Melle. "The brand is always putting a touch of fun and color on the way people move around. Honda has managed to capture that playful spirit fully on this Scoopy I Chupa Chups limited edition and its brilliant campaign. It is no doubt the most exciting brand collaboration of the year."

This year has been a busy one for the Chupa Chups brand. The candy company previously announced deals with partners such as Frit Ravich and Polka Beauty.