JRL Group, National Hot Rod Association’s licensing agency, has negotiated three new NHRA licensing partnerships that will expand the growing program into new categories and distribution channels.
The three new NHRA licensees include:
- JH Design for apparel and outerwear;
- Authentic Street Signs for stainless steel signs; and
- Holland Bar Stool for home décor bar stools, tables, and neon wall clocks.
“We are very excited about these new licensing partnerships as we continue to leverage the NHRA’s rich heritage as well as its best-in-class reputation to deliver high quality products for loyal NHRA fans,” says Andy Lieb, president, JRL Group.
New deals add to the NHRA Licensing Program will continue to focus on lifestyle products such as apparel and accessories, home decor as well as items for the garage for the auto enthusiast such as automotive accessories, automotive tools, appearance and other automotive related products. Previously announced partnership in 2020 included deals with Putnam and Castline.
