NASCAR Speeds Ahead with Licensed Products Line

NASCAR is working with their partners to release new licensed merchandise and content.
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License Global

April 14, 2020


NASCAR has announced it is working with partners to give fans NASCAR-related merchandise and content while the season is on-hold due to the COVID-19 pandemic.

The racing organization has announced new additions to their Funko-licensed line. The new products are inspired by NASCAR drivers Jimmie Johnson, Martin Truex Jr, Ryan Blaney and Bubba Wallace. These new figures were selected based upon fan requests as well as driver sales numbers via trackside and NASCAR Shop online.

In addition, NASCAR and its licensee iRacing are continuing to grow the

eNASCAR iRacing Pro Invitational Series

, a sim-racing exhibition format featuring some of the biggest names in the sport. The series mirrors the postponed NASCAR season schedule and is broadcasted on FOX, FS1 and the FOX Sports App. 

NASCAR has also developed a consumer product style guide titled “TEAM NASCAR.” The new guide provides a guide for licensees, with creative developed specifically around two segments: rookies ages 2-5 and kids ages 6 and

up. Each segment contains a collection of assets including illustrations, badges, type treatments, patterns, borders and icons that licensees can utilize to develop consumer products that speak to the younger NASCR fans. TEAM NASCAR will formally debut the style guide this spring and NASCAR will seek additional youth-focused licensees to expand the program.

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