Lifestyle and motoring brand, Motul, has announced a partnership with Sunrich Toys & Hobby, which designs and manufactures scale model cars for the global hobby market. 

Sunrich will produce and distribute a range of model cars featuring the red and white Motul livery. The deal was brokered by WildBrain CPLG, Motul’s global licensing agent (excluding APAC). 

Sunrich, a wholesale distributor and exclusive importer of scale model cars, will produce 10-15 models covering race cars from IMSA, WEC and Le Mans. Each one will be a detailed scale model of an automotive brand, and all will feature Motul livery. 

The model cars will launch on the market this summer. They will be distributed worldwide through the Sunrich network of partners for sale at retailers and online. More brand-related racing models are planned. 

Motul, a regular partner to major teams at numerous motor racing events, plans to use the detailed scale models as part of its on-site promotions throughout this and next year. 

“Like many racing fans, I grew up watching Motul-sponsored BMW and Honda race cars, so it is a dream come true that I can work with the iconic Motul brand,” says Glen K. Chou, president, Sunrich. “This partnership will not only allow us to gain access to the vintage Motul race car livery, but it will also help us to connect with various Motul racing teams around the world. We look forward to working with Motul to develop a wide range of brand-related racing models.”